By Lynzee Mychael
When experts talk about the “Beyonce Bump,” they’re not talking about pregnancy; rather, they’re referring to the remarkable surge in the economy and the wave of prosperity felt across diverse industries worldwide. This phenomenon is a result of the tremendous anticipation surrounding the superstar’s must-see tour – and the “Break my Soul” singer isn’t the only bee getting to the honey.
The ongoing Renaissance tour, now midway through its US leg, has been leaving an indelible mark in every city graced by the iconic superstar. Financial analysts have observed that this highly anticipated tour has led to a boost in spending for small businesses, airlines, and hotels.
Since the tour announcement took social media by storm at the start of the year, the focus has been on the importance of the overall appearance for the attendees. Equipped with detailed fashion guidelines, fans have eagerly poured into stadiums, adorned in metallics, sequins, boots, and an array of glitter and silver. Assembling the ideal rodeo and alien superstar ensembles has been a labor of love over several months, and though it has come with a significant cost, no one is complaining, as the experience itself is absolutely priceless.
Beyond the elaborate ensembles, fans have gone all-in to enhance their entire concert experience, including hair, nails, travel arrangements, and securing the best seats at the show. According to a Fortune report, searches for nail technicians on Yelp have tripled compared to last year. That’s not all; searches for wigs have significantly increased and people have been exploring local lounges and restaurants near the stadium, resulting in a 160% surge in searches, as per the outlet.
Here in Detroit local hairdresser, Hair by Jayce, said her books filled up so quickly she worked on what would usually be her off days.
“There were so many appointments coming I thought it was a glitch, but I quickly put two and two together. I had returning clients, but the amount of new clients I received was mind-blowing.” said Jayce.
Interestingly, this phenomenon is not limited to the US alone. During the tour’s kickoff in Stockholm, Essence Magazine recently reported that Swedish finance experts attributed a temporary inflation in consumer prices in the city to Beyonce’s influence.
The remarkable surge in business within the fashion and beauty industry has also opened new doors for Black business owners, offering them visibility and attracting customers in industries that often experience fluctuations.
The tour’s appeal extends across diverse communities, and it provides a platform for Black business owners to gain visibility and recognition. Occupying spaces within industries that have faced historical barriers, these entrepreneurs get the chance to showcase their products and services to a broader audience, helping to break stereotypes and foster inclusivity.
According to the Michigan Chronicle’s earlier report, Beyonce has been making generous donations to schools in each city she visits during this iconic tour, leaving a lasting impact on local communities. Additionally, her husband and fellow music icon, Jay Z, has been lending support to local artists by purchasing their artwork featuring the performer, thereby helping these talented individuals gain traction increasing visibility. Together, their efforts extend beyond the realm of music and entertainment, positively influencing education and empowering aspiring artists and entrepreneurs along the way.
The Beyonce Bump goes far beyond a typical concert tour. It creates a ripple effect, propelling economic growth and empowering businesses in various sectors worldwide. Beyonce’s impact extends well beyond her music, leaving an enduring legacy of prosperity and inspiration.
This post was originally published on Michigan Chronicle.