A NATIONAL MEDIA BRAND INNOVATING ON THE 198-YEAR LEGACY OF THE BLACK PRESS.
‘Black America’s Digital Daily’
We’re Black America’s Digital Daily — a national newsroom and research lab rooted in the Black Press legacy, built for this moment. We unite ten of the nation’s legendary Black publishers, combining decades of community trust with the reach of a national platform.
Word In Black’s more than a media brand.
We’re a trusted source. A convener. A force for change.
We inform, amplify, mobilize — and we do it to engage and empower Black America.
Our MVP
Mission
We equip Black Americans with knowledge that’s consequential to their lives. We deliver trusted information, spark community dialogue, and center the Black experience in everything we do.
Vision
We imagine a world where:
Black news is amplified.
Black stories are celebrated.
Racial equity is realized.
Purpose
Since 1827, the Black Press has spoken truth to power. Word In Black carries that legacy forward — reaching our people where they are, to inform, inspire, and ignite change.
Our Network
We operate in markets that reach over 11 million Black Americans (1 in 4).
We’re growing our reach to 40 markets, serving 40 million+ Black Americans by 2027.
One powerful national platform.
Building for the future of the Black Press.
What We Do
Journalism with impact. We cover what matters to Black America, from health to education to justice.
Insights and research. Through our Word In Black Insights lab, we gather and share data that drives decisions.
Amplification and advocacy. We elevate and center Black voices and spotlight issues shaping our present and future.
Events and convenings. Because the best conversations happen
in community.
Multi-channel distribution. From newsletters to branded content,
we meet our audience wherever they are.
Black voices deserve to be heard.
Your tax-deductible donation helps us report
the truth, center our perspectives, and keep
Black communities informed, empowered,
and unstoppable.
$25 keeps our stories alive and our truth amplified. Your donation matters.
Why It Matters
At Word In Black, we don’t just report the news —
We center Black voices.
We bring critical facts to light.
We deliver truth with empathy and clarity.
Because informed communities are empowered communities. And when it matters
to Black America, you’ll find us there — telling the story, elevating the conversation,
and shining a light on what needs to be seen.